About Us – Tanvi Snacks | TABP Snacks & Beverages

Our Story

Born in Coimbatore,
Built for Bharat

From a small investment in 2018 to ₹212 crore in revenue — the Tanvi story is one of passion, purpose, and the belief that every Indian deserves the best snacks.

Our Founding Story

A Taste of Real Bharat

TABP Snacks and Beverages Private Limited was founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar in Coimbatore, Tamil Nadu — with a single mission: to bring high-quality, hygienic, and affordable snacks to the mass market of India.

Starting with a small investment and a big dream, TABP set out to serve "Bharat" — the real India that lives in small towns, villages, and tier-2 cities. The kind of India that deserves the best, but at a price they can afford every single day.

Today, Tanvi snacks are available at over 1.2 lakh touchpoints across Tamil Nadu, Andhra Pradesh, Kerala, Karnataka, Telangana, and Odisha — with revenues of ₹212 crore in FY25 and an ambitious target of ₹800 crore in the next three years.

Prabhu Gandhikumar

Co-Founder & CEO

Brindha Vijayakumar

Co-Founder & Director

Our Purpose

Mission, Vision & Values

Everything we do is driven by a simple belief — quality and affordability should go hand in hand.

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Our Mission

To make high-quality, hygienic, and affordable snacks accessible to every Indian, regardless of where they live or what they earn.

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Our Vision

To become India's most loved snack brand — one that Bharat is proud to call its own. ₹800 crore by 2027 and growing.

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Our Values

Quality without compromise. Hygiene at every step. Affordability for all. Innovation that excites. Community that we build together.

How We Operate

Built for Scale & Quality

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Own Plants

State-of-the-art manufacturing in Coimbatore with complete quality control and FSSAI certification.

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Partner Units

Third-party manufacturing units in Pondicherry, Mysore, and Aurangabad to meet growing demand.

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Distribution

Direct distribution network reaching 1.2 lakh kirana stores, bakeries, and hawkers across 6 states.

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Capacity Growth

5 million bottles/day production capacity with a target of 10 million by 2026 as we scale fast.

Our Presence

Serving 6 States & Growing

Available at over 1.2 lakh retail touchpoints — from corner kirana stores to large modern trade outlets.

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Tamil Nadu

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Andhra Pradesh

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Kerala

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Karnataka

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Telangana

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Odisha

What We Stand For

The Tanvi Promise

Every pack of Tanvi snacks carries a promise — that we put quality, hygiene, and your satisfaction above all else.

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Uncompromising Quality

Every batch is tested and certified before it reaches your hands. No shortcuts, ever.

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Highest Hygiene Standards

FSSAI certified production with strict hygiene protocols at every manufacturing stage.

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Proudly Indian

Made in India, for India. Bold Indian flavours for every taste and every pocket.

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Constant Innovation