Plunge
🌿 Juices · CSDs · Water · By TABP Beverages
Pure.
Fresh.
Plunge.
From crisp carbonated sodas to farm-fresh fruit juices and pure packaged water — Plunge brings goodness to every pocket.
🍹 Fruit Juices
🥤 Carbonated Drinks
💧 Pure Water
Explore Products →
Consume Goodness
18+
Products
1.19L+
Retail Counters
4
States
Our Products
Every Sip, Every Pocket
18+ products across three categories — from bubbly carbonated drinks and fresh fruit juices to pure packaged water. There's a Plunge for every thirst.
Orange
Carbonated · CSD
200ml300ml600ml
Cola
Carbonated · CSD
200ml300ml600ml
Fizz Jeera
Masala · CSD
200ml300ml600ml
Popular
Lemon Green
Carbonated · CSD
200ml300ml600ml
Lemon White
Carbonated · CSD
200ml300ml600ml
⚡ Hero
Lemon Salt
Trending · CSD
200ml
Kaalai
Dark Cola · CSD
200ml600ml
Apple Soda
Carbonated · CSD
160ml
Panner
Rose Soda · CSD
200ml
Soda
Plain Soda · CSD
300ml600ml
Pineapple
Carbonated · CSD
200ml
Best Seller
Mango Juice
100% Juice
200ml250ml600ml1L
Mango Tetra
Tetra Pack · Juice
200ml
Apple Tetra
Tetra Pack · Juice
200ml
Apple Juice
Bottle · Juice
200ml
New
Pink Guava
Bottle · Juice
200ml
Mojito
Fusion · Juice
160ml
Lemonade
Bottle · Juice
200ml
Pure H₂O
Plunge Water
Packaged · Water
300ml500ml
1L2L
⚡ Trending Now — Hero Product
Plunge
Lemon Salt
— The Game Changer
Born from a real insight — the unstoppable demand for roadside fresh lemon salt soda in India's coastal regions. TABP's team cracked the science: lemon is highly unstable and oxidizes under sunlight, yet Plunge successfully stabilized it inside a sealed PET bottle. Zero Sugar. Full Replenishment.
Science-Backed
Stabilized lemon formula in PET bottle — solved a real oxidation challenge no mass brand had tackled.
Coastal Insight
Inspired by the massive demand for fresh lemon salt soda in humid coastal regions like Kerala.
Salt Replenishment
Formulated to quickly restore body salts lost to heat — a functional drink for a functional India.
Just ₹12
Premium lemon salt innovation at the most disruptive price point in its category.
Zero Sugar
Hero Energy!!Lemon Salt · ₹12
Hero Energy!!Lemon Salt · ₹12
Why Plunge
The Drink India
The Drink India
Reaches For Every Day
Affordable, delicious, and built for the everyday Indian moment — Plunge is the everyday thirst companion across rural and urban South India.
18+ Flavours
From Fizz Jeera Masala to Mango, Apple, Lemonade, Cola, and Pure Water — there's a Plunge for every mood and occasion.
₹10 Disruption
Most single-serve packs starting at ₹10–₹12 — competing directly with roadside vendors while delivering hygienic, packaged quality.
Coimbatore-Made
Formulated and manufactured at TABP's certified facility in Coimbatore — every bottle sealed for freshness and safety.
1.19L+ Outlets
Available at 1,19,000+ retail counters across Tamil Nadu, Andhra Pradesh, Kerala, and Odisha — always near you.
"Pure, Fresh,
Plunge."
Plunge."
Dive into Nature's Goodness — one sip at a time. Starting at ₹10.